Project shelved,team disbanded? Audi's "rejoint venture" returns to be rational
According to the information of all parties , Audi’s “rejoint venture” seems to be “stranded” ,witch been in the air for almost 250 days.
The "grounding" was actually confirmed after the signing of the 5.19 agreement. At that time, whitch has been called "the biggest harvest" by Audi global marketing and sales Dietmar Voggenreiter is so-called: "a great idea is to create a unified sales company", that is "Audi Imports, Saic Audi, Faw Audi will be in a common channels for sales", it should be Audi’s whimsical idea, or a excuse to fend off the Chinese joint venture. Therefore, the outcome of this negotiation seems to be futile if one side continues to push forward , no matter from the time node of the "rejoint venture", the conditions of each side, and even the internal structure of the company. But there are more important changes in the project team dissolving and project shelving, to pay more attention to.
In the process of proving to a Saic Volkswagen insiders, the Auto Channel of China Economic Net also received a positive response, saying that "details are not understood and the project team is disbanded". And according to the comprehending by the reporter of China Economic Net, the so-called "project team" is not a formal part of the department or company structure , it’s for a possible preparation for the arrival of the joint venture and the members are transferred by saic Volkswagen , which is to draw up a framework. As to the project team has been dropped or not , Saic Volkswagen has not issued a formal announcement, and, "it is more appropriate to say that the project is on hold," according to the internal representation.
According to the information of all parties , Audi’s “rejoint venture” seems to be “stranded” ,witch been in the air for almost 250 days. The Audi “rejoint venture” incident came to light in late October of last year, after several rounds of hard negotiations, culminating in a consensus on the development model of "one sales company and one network". In terms of the outcome of this negotiation, it seems to be futile if one side continues to push forward , no matter from the time node of the "rejoint venture", the conditions of each side, and even the internal structure of the company. But there are more important changes in the project team dissolving and project shelving, to pay more attention to.
On May 19, Audi, Faw Group, Faw Audi and Audi Dealers Association signed an agreement
On May 19, Audi, Faw Group, Faw Audi and Audi Dealers Association signed an agreement about the coming "one sales company and one network" in Beijing, which contains all the points of "sanya declaration":
1.All efforts to ensure achieve sales of 900,000 vehicles in 2022;
2.The third party couldn't start selling till January 2022;
3.In China, a sales company will manage the network of dealers, which will define the network standard by the sales company, and the existing audi dealers will be authorized by the sales company;
4.All of Audi's future sales and services in China will be in the existing exhibition halls and service areas of the current Faw-Volkswagen Audi’s dealership.
If you look at Audi, who is the absolute protagonist of Audi “rejoint venture” event, it's not hard to find, just a few months time, they not only lost the champion signs in China's premium car market (the first five months this year, Audi's cumulative sales rank is behind Benz and BMW), but also made the dealer system full of complaints, and even caused distrust of Faw and Saic, all of that deal damage to its brand reputation, it has been a real " go for wool and come home shorn ".